Gain Market Share Even In Tough Times

In order to gain that market share, you need to ensure that your brand is top of mind with potential clients. Tough times are a good time to increase market share. There are a few things you can do either inexpensively or at a cost savings. Continue to market yourself Avoid the temptation to slash [...]

Cast Your Net And Work On Those Relationships by Creating a Networking Strategy

Connections are one of your most valuable assets. The single most important thing you have is your contact database. Having a great rolodex of people to call on- not only as clients, but as resources is a true blessing. Knowing people that can provide the right answers and connections at the right time saves a [...]

Building A Marketing Communications Strategy

If you’re an entrepreneur or small business that believes marketing communications strategy is an ideal just for huge corporations with large marketing staff and that you don’t need one, you’re doing yourself and your company a major disservice. It’s just like that old adage: if you don’t know where you’re headed, you will end up [...]

Do-It-Yourself Branding Basics

Branding gurus would like people to think there’s a secret formula rocket science behind establishing a brand. But, there isn’t. If you follow some simple basics, you too can ensure that you have a solid branding strategy. Don’t spend an entire annual budget on corporate identity and advertising standards manuals- especially if you’re a small [...]