Pump Up Your Press Kits With The Right Material

Press kits are a very important part of your media strategy. Many situations such as trade shows, events, and press conferences call for a press kit. Having a comprehensive press kit significantly increases the probability of getting coverage.  Use the following press kit checklist to make your press kit work for you. Annual Reports Annual [...]

Make Your Direct Mail Campaign Easy With This Direct Mail Success Checklist

Direct mail is a great way to drum up business.  Use the following checklist to ensure your direct mail success. Mail List When creating a direct mail campaign, have a good mail list of customers and/or prospects. Using an in-house customer list is ideal. You can choose to purchase lists from a reputable list broker.  [...]

Keep The Creative Ball Rolling And Win The Marketing Game

It’s hard to be “on” all the time when it comes to marketing ideas. Keep the creativity flowing and your marketing growing.  If you’re in a rut and need a creative jumpstart, do some of the following. Look at competitive websites. Looking at competitor’s websites (and even related company industries) can spur ideas for how [...]

PR Does Not Equal Press Release- Ideas for Public Relations Activities To Enhance Your Marketing Program

Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities to consider to enhance your marketing program.

Speaking Engagements

Speaking at trade shows or conferences is a great way to increase the visibility of your company. Beyond doing traditional in-person speaking, there are multiple opportunities to be a featured speaker for online webinars, teleseminars, and virtual conferences.

White Papers

Write a white paper to explain how a complicated solution can benefit clients. This is especially a good idea for companies offering service or technology solutions. Note: this should not become a brochure. It should be educational. White papers can be used as a basis for conference submissions also.

Case Studies

Have an amazing customer story or a unique problem you solved for a client? Write a case study. Case studies are great material to pitch to the media.

Conferences/Seminars/Meetings

Host a client conference, seminar, or meeting to educate your client base on industry trends and latest technologies. Couple it with a reception and you have a wonderful opportunity to wow customers.

Charity Participation

Participate in activities such as 5K walks to benefit different charities. It gives visibility to your company and shows that your company is community focused.

Sponsorships

If you want more visibility, think about sponsoring events such as golf outings. You get your company name out there and can usually tailor a package that fits your brand and budget.

A complete public relations program takes careful consideration to the publics that you are trying to reach (media, customers, partners) and incorporates a proper mix of different PR activities.

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Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities to consider to enhance your marketing program. Speaking Engagements Speaking at trade shows or conferences is a great way to increase the visibility of [...]