Using CDs and DVDs As Cost-Effective Direct Mail Pieces For Your Business

People love getting bulky materials in the mail. Once received, there’s an irresistible urge to rip open the package and see what’s inside. One of the most cost-effective things that you can do to increase your response rate (and business) is to send a CD or DVD in the mail as a promotional direct mail [...]

Lauren Originals, Inc. Purchases Headquarters Building- New Home For LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals

November 12, 2009 – Greens Fork, IN – Lauren Originals, Inc., a marketing visioning company serving various markets through multiple means of media, has purchased an historic building in downtown Greens Fork, Indiana for its corporate headquarters.  LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals will operate [...]

Make a Mighty Media Section for Your Website To Bolster Attention For Your Brand

One of the most ignored sections of a website is the media section. Many times it is often an afterthought when mapping out a site’s architecture.  However, the media section can be one of the most valuable tools in your media activities. So, what should be included in a media section on your website? Here’s [...]

Brainstorming Sessions Are A Great Idea And You Should Know Why

One of the things most productive things you can do in your business is conduct a brainstorming session.  When you feel like you are in a rut and can’t get out, taking time to brainstorm is always good.  Not convinced?  Keep reading for reasons why brainstorming is a wonderful idea. Busting Through “Normal” Brainstorming provides [...]