Five Steps For Creating a Fabulous Media Tour

If you want to raise awareness for your product or your service, think about hosting a media tour when you’re launching. Having a great media tour will help you establish credibility in the market.  The press you generate through public relations has more credibility than advertising, which makes this tactic all the more appealing to [...]

DIY Marketing Executive, Lauren L. Darr, Featured in Making Waves Magazine

January 22, 2010–GREENS FORK, IN – Lauren L. Darr, CEO of Lauren Originals, Inc., which owns the brand DIY Marketing Communications, has been featured in the national publication, “Making Waves” as a part of being named to the “25 Women to Watch in Sales and Marketing” list by American Women in Radio & Television. The [...]

Write A Bodacious Bio And Make Your Media Relations Come Alive

All professionals will need a bio at some point in their career. Make sure it’s a good one that gives your experience and achievements the attention and pizzazz they deserve.  Here are some things that you should include in a comprehensive bio, whether it’s a short or long bio. Keep in mind that any of [...]

Handing Out The Right Kind of Press Kit To Editors Can Make A Huge Difference On Whether You Get Coverage Or Not

When constructing press kits, it’s always a question of what form should your press kit take. This is one of the questions most debated when planning a press conference.  There are several options for press kits that you can choose from and determine what is the best fit for your audience. Traditional: Paper Press Kits [...]