Bolster Your Marketing Message with Your Phone System

Multiple people call your company on a daily basis for various reasons.  Because of that, your modern phone system should create the right branding opportunities for your company.

Initial message

Many times, this is the very first impression and interaction that a person will have with your company.  Make sure that it’s a good one by carefully thinking of a concise greeting that represents the essence of your brand.  Be sure to bring in the personality of your company into the message also.  For example, if your company is known as wild and zany, don’t have a message that is corporate and dry.  Script out a proper welcome and introduction.  This is one area where it’s a good investment to higher a professional to record your message, if you don’t have someone on your team that would be up to the challenge.

On-Hold messages

When people are on hold, take that as a opportunity to create a better relationship with your clients.  Record on-hold messages that position your company in a memorable way.  On-hold messages can include your latest promotions, company jingle or audio identifiers, or news alerts.  Key with all phone messages is that they are short snippets that can repeat.  Have several in the cue so that the same message isn’t constantly repeating itself (in other words, so that it isn’t obnoxious).

On-hold messages are also another area where it’s a wise investment to have a professional record the messages if you don’t have a team member that can create them.  Also consider a professional recording service.  If there isn’t one near you, there are many resources that you can find online and work with them in a distance relationship.

Individual Messages

Encourage team members to also enhance the company image with branded individual messages.  Depending on the atmosphere of your company, you can leave this to members of your team or you can write a script or provide suggestions on what you’d like said.  No matter what, you should always have leeway for team members to add their own personality and necessary information.

Mascots

Another thing that should be noted is, if you happen to have a company mascot, use your company phone system to encourage a more engaging relationship with that mascot.  You can have a pre-recorded message from the mascot or just a signature saying that the mascot says on a regular basis.  AFLAC does a great job of this because you can press a number to hear the duck quack.

Text Messages

There has been a proliferation of text messaging the past few years.  Companies are now using it more and more as a means of communicating.  If clients have the option of receiving text messages and interacting with your brand this way, develop text messages that are cohesive with all of your other marketing activities.  And again, keep it concise.

The bottom line is: have fun with your phone system while making it easy to navigate and get the information that clients call in for.