Wrap Your Vehicles For Maximum Impact

A cool marketing tactic that not enough companies take advantage of are vehicle wraps. There are plenty opportunities for gaining additional brand exposure sitting right in the parking lot. Yet, companies doing vehicle wraps are in the minority. Although some companies will view vehicle wraps as being costly, the reality is: if you amortize the [...]

Your Ad Reps Can Be Your Greatest Advocates- Cultivate The Relationships

If you’re like a lot of people that manage a marketing budget, the thought of answering another call from an advertising representative is something you simply don’t want to do.  People are turned off by the typical “hard sell” mentality.  Fortunately, the majority of advertising representatives are now trained as consultative sales.  And, if you’re [...]