The Difference Between Artists and Graphic Designers

When you’re choosing someone to do artwork for your branding, logo, or advertising campaign, keep in mind the type of person that you should hire. Many companies have hired an artist instead of an actual, experienced graphic designer. There are very big differences between the two that you should be aware of as it can [...]

Design Considerations For a Logo

Many entrepreneurs jump right into wanting a logo as soon as the ink has dried on the company legal paperwork. Without realizing what goes into making a logo good and timeless, they hire a designer or start creating one on their own. Much time, money, and hassle can be saved if they take a step back and make some considerations when creating a logo.