Creative Postage Options To Enhance Your Direct Mail Campaigns

Postage for your direct mail- there are more marketing options and excitement than you might think. Studies have shown that direct mail pieces: envelopes, postcards, anything that you send in the mail that has a postage stamp on it or actual postage that doesn’t look like bulk mail gets opened and read at a much [...]

Using CDs and DVDs As Cost-Effective Direct Mail Pieces For Your Business

People love getting bulky materials in the mail. Once received, there’s an irresistible urge to rip open the package and see what’s inside. One of the most cost-effective things that you can do to increase your response rate (and business) is to send a CD or DVD in the mail as a promotional direct mail [...]

Make Your Direct Mail Campaign Easy With This Direct Mail Success Checklist

Direct mail is a great way to drum up business.  Use the following checklist to ensure your direct mail success. Mail List When creating a direct mail campaign, have a good mail list of customers and/or prospects. Using an in-house customer list is ideal. You can choose to purchase lists from a reputable list broker.  [...]