Five Steps For Creating a Fabulous Media Tour

If you want to raise awareness for your product or your service, think about hosting a media tour when you’re launching. Having a great media tour will help you establish credibility in the market.  The press you generate through public relations has more credibility than advertising, which makes this tactic all the more appealing to [...]

Write A Bodacious Bio And Make Your Media Relations Come Alive

All professionals will need a bio at some point in their career. Make sure it’s a good one that gives your experience and achievements the attention and pizzazz they deserve.  Here are some things that you should include in a comprehensive bio, whether it’s a short or long bio. Keep in mind that any of [...]

Handing Out The Right Kind of Press Kit To Editors Can Make A Huge Difference On Whether You Get Coverage Or Not

When constructing press kits, it’s always a question of what form should your press kit take. This is one of the questions most debated when planning a press conference.  There are several options for press kits that you can choose from and determine what is the best fit for your audience. Traditional: Paper Press Kits [...]

Make a Mighty Media Section for Your Website To Bolster Attention For Your Brand

One of the most ignored sections of a website is the media section. Many times it is often an afterthought when mapping out a site’s architecture.  However, the media section can be one of the most valuable tools in your media activities. So, what should be included in a media section on your website? Here’s [...]

Pump Up Your Press Kits With The Right Material

Press kits are a very important part of your media strategy. Many situations such as trade shows, events, and press conferences call for a press kit. Having a comprehensive press kit significantly increases the probability of getting coverage.  Use the following press kit checklist to make your press kit work for you. Annual Reports Annual [...]

PR Does Not Equal Press Release- Ideas for Public Relations Activities To Enhance Your Marketing Program

Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities to consider to enhance your marketing program.

Speaking Engagements

Speaking at trade shows or conferences is a great way to increase the visibility of your company. Beyond doing traditional in-person speaking, there are multiple opportunities to be a featured speaker for online webinars, teleseminars, and virtual conferences.

White Papers

Write a white paper to explain how a complicated solution can benefit clients. This is especially a good idea for companies offering service or technology solutions. Note: this should not become a brochure. It should be educational. White papers can be used as a basis for conference submissions also.

Case Studies

Have an amazing customer story or a unique problem you solved for a client? Write a case study. Case studies are great material to pitch to the media.

Conferences/Seminars/Meetings

Host a client conference, seminar, or meeting to educate your client base on industry trends and latest technologies. Couple it with a reception and you have a wonderful opportunity to wow customers.

Charity Participation

Participate in activities such as 5K walks to benefit different charities. It gives visibility to your company and shows that your company is community focused.

Sponsorships

If you want more visibility, think about sponsoring events such as golf outings. You get your company name out there and can usually tailor a package that fits your brand and budget.

A complete public relations program takes careful consideration to the publics that you are trying to reach (media, customers, partners) and incorporates a proper mix of different PR activities.

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Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities to consider to enhance your marketing program. Speaking Engagements Speaking at trade shows or conferences is a great way to increase the visibility of [...]

Top 10 Ideas For Press Releases To Gain You The Exposure And Attention You Deserve

Sometimes it’s hard to think of news for your company that you should be telling the world about through press releases.  Following is a list of ideas to get your press release campaign jumpstarted. Promotion or Hiring of a Person When someone is hired to a position or when someone is promoted, issue a release.  [...]

Focused Press Release Ideas For You and Your Business To Net Results

Integrating a public relations strategy into your media mix is one of the most cost-effective components in a plan. Having focused releases can net you results in multiple ways. Not only do you get the honor of being included in a media outlet, you can gain clients, subscribers, and fans. Some folks don’t like the [...]