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	<title>DIY Marketing &#187; DIY Marketing : Marketing You Can Do Yourself</title>
	<link>http://d-i-ymarketing.com</link>
	<description>Do It Yourself Marketing &#34;Yes, You Can!&#34;</description>
	<lastBuildDate>Tue, 11 Oct 2011 00:34:36 +0000</lastBuildDate>
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		<title>The Difference Between Artists and Graphic Designers</title>
		<description><![CDATA[When you’re choosing someone to do artwork for your branding, logo, or advertising campaign, keep in mind the type of person that you should hire. Many companies have hired an artist instead of an actual, experienced graphic designer. There are very big differences between the two that you should be aware of as it can [...]]]></description>
		<link>http://d-i-ymarketing.com/the-difference-between-artists-and-graphic-designers/</link>
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		<title>Testimonials Can Increase Your Sales</title>
		<description><![CDATA[Testimonials and endorsements are one of the most persuasive tools that can be used to gain an increased sales to clients. Yet, it’s an item that gets put on the back burner at many companies. Set the intention to aggregate testimonials and put a plan in place for capturing them so that they can be [...]]]></description>
		<link>http://d-i-ymarketing.com/testimonials-can-increase-your-sales/</link>
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		<title>Wrap Your Vehicles For Maximum Impact</title>
		<description><![CDATA[A cool marketing tactic that not enough companies take advantage of are vehicle wraps. There are plenty opportunities for gaining additional brand exposure sitting right in the parking lot. Yet, companies doing vehicle wraps are in the minority. Although some companies will view vehicle wraps as being costly, the reality is: if you amortize the [...]]]></description>
		<link>http://d-i-ymarketing.com/wrap-your-vehicles-for-maximum-impact/</link>
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		<title>Get The Most Out Of Your Email Marketing</title>
		<description><![CDATA[Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. With the tools available for a low cost fee, it’s a cost-effective way to inform and educate. Separate lists can be created in these tools for different segments such as different [...]]]></description>
		<link>http://d-i-ymarketing.com/get-the-most-out-of-your-email-marketing/</link>
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		<title>Brand With Promo Items That Fuel Your Tribe</title>
		<description><![CDATA[Promotional items are a great way to keep your company name brand in the mind of your customers. Use them to your advantage by choosing the items wisely for the members of your tribe. Make sure your promotional items are related to your brand and/or are definitely something that people will keep and use. Otherwise, [...]]]></description>
		<link>http://d-i-ymarketing.com/brand-with-promo-items-that-fuel-your-tribe/</link>
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		<title>Increase Brand Following With Interactivity</title>
		<description><![CDATA[One thing that keeps coming up is the idea of creating more of a community or tribe around your brand and using online tools to do that. There are several tools that could be considered as social media tools to build this community. Following are social media tools that stations are using to increase the [...]]]></description>
		<link>http://d-i-ymarketing.com/increase-brand-following-with-interactivity/</link>
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		<title>Get the Most Out of Trade Shows and Conferences</title>
		<description><![CDATA[For several years, companies have been cutting back on the amount of trade shows and conferences that they participate in. They have also been cutting the number of people that they send. With the economy making a slow recovery, conferences are now coming back up as a line item budget. It&#8217;s hard to justify the [...]]]></description>
		<link>http://d-i-ymarketing.com/get-the-most-of-trade-shows-and-conferences/</link>
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		<title>Bolster Your Marketing Message with Your Phone System</title>
		<description><![CDATA[Multiple people call your company on a daily basis for various reasons.  Because of that, your modern phone system should create the right branding opportunities for your company. Initial message Many times, this is the very first impression and interaction that a person will have with your company.  Make sure that it’s a good one [...]]]></description>
		<link>http://d-i-ymarketing.com/bolster-your-marketing-message-with-your-phone-system/</link>
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		<title>Five Steps For Creating a Fabulous Media Tour</title>
		<description><![CDATA[If you want to raise awareness for your product or your service, think about hosting a media tour when you&#8217;re launching. Having a great media tour will help you establish credibility in the market.  The press you generate through public relations has more credibility than advertising, which makes this tactic all the more appealing to [...]]]></description>
		<link>http://d-i-ymarketing.com/five-steps-for-creating-a-fabulous-media-tour/</link>
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		<title>DIY Marketing Executive, Lauren L. Darr,  Featured in Making Waves Magazine</title>
		<description><![CDATA[January 22, 2010&#8211;GREENS FORK, IN &#8211; Lauren L. Darr, CEO of Lauren Originals, Inc., which owns the brand DIY Marketing Communications, has been featured in the national publication, &#8220;Making Waves&#8221; as a part of being named to the &#8220;25 Women to Watch in Sales and Marketing&#8221; list by American Women in Radio &#038; Television. The [...]]]></description>
		<link>http://d-i-ymarketing.com/diy-marketing-executive-lauren-l-darr-featured-in-making-waves-magazine/</link>
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